You’ve been trying to figure out how to get some traction for your business, and maybe you’ve even invested in a program or coaching – but you’ve seen little results and you’re starting to get discouraged.
You’ve felt like quitting at least once (no shame, I’ve been there).
You feel like you’re on the content creation hamster wheel, putting content out EVERYWHERE and doing everything right, but your business continues to struggle.
You find yourself thinking “There’s just too much to do! How the heck am I supposed to get all this done?”
Any business that is struggling online is likely to have a problem with their messaging. Your key to success is to create a clear strong message that connects to your ideal customer on a human, personal level. If you can show them that you understand their struggle, and can speak to the exact desires they want, at the right time, while showing them the exact steps they need to take to get there – you’ll have their trust and their business.
What would it be like if you had highly effective social media that brought in new leads every day, all on evergreen (meaning you’d create it once and then never have to worry about it again)? Just think of how much time you could spend on growing your business if you didn’t have to worry about what to post to social media every day! By streamlining your social media and content creation, you’re going to significantly lower your stress, boost your productivity and be able to spend more time on the things that will make the most different (and money) in your business.
You don’t need a PR firm to get podcast opportunities and have your articles published on big-name websites. There is a simple, repeatable process that will have your PR calendar booked out with targeted audiences, where your topics of conversation and writing will be centered around your main messaging pillars that will continue to grow your audience and email list so that you’ll have more people to sell to when it’s time to launch.
I am a big believer in the low-stress launch. Your audience can tell when you’re frazzled, stressed and keeping up with the launch one day at a time – and this is a time where you need to portray confidence and authority. It’s all about planning and preparing as much as possible ahead of time – which is where your messaging strategies, social media strategy and your experience on podcasts will make this incredibly easy to do.