Why CoSchedule is going to be your most valuable asset as a solo-entrepreneur
by Heather Thatcher
If you’re a solopreneur a social media scheduling app is a MUST!
I’ve tried so many different schedulers, from HootSuite, to Buffer, to Tailwind, Later, Planoly, and Social Bee – but when I landed on CoSchedule I knew this was it!
This tool is so freaking powerful and it literally saves me 30 – 40 hours per week and it’s so much cheaper than hiring a VA. Using the Efficiency Catalyst system that I share with you in the Solopreneur Survival Guide Membership Site – you and CoSchedule are going to become a marking POWERHOUSE!
Now, there is one rumored downside to using a social media scheduler and that is Facebook seems to slightly decrease the organic reach of those posts.
I’ve done things both ways, posting manually on my own using CoSchedule to prompt me (which I will share abut in a minute) and then using CoSchedule to send the posts to my Facebook Group and Page for me.
To be honest, the reach didn’t change at all.
My experience is in how you interact with people who respond to your posts, and how quickly you start engaging in “meaningful conversation” which is what Mark Zuckerberg says Facebook is all about!
Using CoSchedule to save me time from posting directly to Facebook and the inevitable distraction that it creates.
CoSchedule has changed a lot over the years (I’ve been using it since 2016) and the pricing tiers seriously can’t be beat for all the integrations that they offer.
It’s so handy to be able to link this between my WordPress blog and all my social media channels. I know it doesn’t sound like much, but here’s where it streamlines the process and saves you time.
You can write your blog post in Google Drive (which is amazing because I’ve written so many blog posts on my phone while on the train to work when we lived in Vancover) and then transform that into a Wordress post in CoSchedule and have the link attached to all of your Pinterest Pins for that episode.
Here’s where it gets even more amazing.
You can create social media templates in CoSchedule so you can post to Pinterest 20 times at regular scheduled intervals pinning to the right boards, using your keyword rich descriptions with the click of a button and 5 minutes spent uploading your current images for that post.
As you can see in the image, I have all kinds of templates.
The one that’s highlighted is for gratitude prompts, and I set up this template once, with targeting hashtags and pictures for my Instagram Stories and now with one click I can have 93 days of evening gratitude prompts scheduled and ready to go.
The Efficiency Catalyst system will help you create a year’s worth of social media that will always be on brand for you, three months, six months, and even years from now.
Using these templates and one other amazing aspect of CoSchedule at the Blog Calendar level – Requeue Groups – you’re going to save yourself so much time, you’ll wonder how you ever survived without it.
These are a lifesaver!
After you’ve created your library of evergreen content, you can set it up here and only ever have to upload it once.
Then, you’ll have it automatically sent out to all of your platforms, Facebook, your Facebook Group, Linked In, Pinterest, and Instagram with very little effort and absolutely no further planning from you.
It’s wild, friends.
Requeue groups and templates have freed up so much time and mental white-space for my business that this alone is worth the $14/month. That’s nothing, right?
Especially when it comes to no longer having to worry about what to post to social media because you’ll have a year’s worth of content ready to go out on autopilot.
Can I hear an amen?
The next thing that I ADORE about CoSchedule is how they cater to my super type-a personality with lots of organizational tactics that keep things simple, especially for me who runs several social media channels to several different demographics.
The first is with the picture I shared above where you can assign different colors to different businesses so when you look at it here on your general marketing calendar, it’s easier to understand and quickly see where you need to adjust your content.
The handy thing about utilizing requeue groups (the messages in green) is that CoSchedule will let you know on this overall calendar view if there is a “requeue gap” that needs to be filled.
Meaning that CoSchedule will show you if you need to create more content for a social media platform because the requeue library is running low.
This is how I know when I need to create more Pinterest Content. Pinterest requires fresh pins (new images) to be favored by the algorithm. CoSchedule makes that possible for me to do easily because I can create content when the requeue gaps start showing, otherwise I know I’m good from my last pin creation spree.
Honestly, I don’t know how it would be possible for me to run my business successfully without CoSchedule.
If you’re ready to take your business, blog and social media to the next level and significantly lower yours stress – get a 14-day free trail (no credit card required) by clicking that pink floating button at the top of your screen.
Full disclosure, yes I do get a discount if you sign up with this link – but as a CoSchedule user you’re automatically added to the affiliate program and have your own link.
As soon as you get started and see what this program can do for you, you’re going to be shouting it from the rooftops like I am and keep helping those around you improve their business by using CoSchedule.
If you sign up through this link let me know by sending an email to firstname.lastname@example.org and I’ll send you my Get the Most of CoSchedule mini-course for free.
What do you have to lose?
And you have everything to gain by seeing how this AMAZING tool is going to save you so much time and streamline your business.
Give it a try. I promise you won’t be disappointed.