Hi, I'm Heather!

I show lifestyle & wellness entrepreneurs what to post to social media and give away for free to convert their audience into customers so they can have a bigger impact and make more money. 

Rather than give you high-level theory and just tell you to “be consistent” and “authentic”, I share a scientific model to help you know what kind of content needs to be shown to your customer at each stage of their buying journey so that you create content with type-a strategy that consistently makes you more money.

I believe that time is precious and that we need to make sure we’re spending every moment wisely.

Sadly, many lifestyle and wellness entrepreneurs waste time putting the wrong content in front of their audience at the wrong time, which leaves their audience stuck and the entrepreneur feeling frustrated and like “nothing is working”.

Because of a lack of clear guidance and evidence-based strategy, many entrepreneurs are held back from creating the business of their dreams and having the impact they want to have on this world.

That’s why I show lifestyle entrepreneurs how to know exactly what to post to social media in order to make more money on their launches and live the freedom lifestyle only entrepreneurship can bring.

Back in 2015 when I started my stress and trauma healing business I came from a Registered Nurse background and knew nothing about creating, growing and running a successful business online.

I bought many programs that all taught the same information, the higher-level theory that you then had to interpret how to apply to your business. 

The learning curve was huge, and I didn’t have time and money to keep investing in other programs so I had to figure it out on my own.

Now I want to shorten that learning curve as much as possibly by providing science-based, proven techniques and systems that will allow your business to grow quickly and successfully while you’re still working your full time job.

I’m all about efficiency and making the most of your time, which is why my program is called the Efficiency Catalyst – creating explosive growth in your business and online presence while still working around your existing responsibilities and life.

Let's get extra real for a second here...

There is a LOT of information and MISinformation online about how to grow your business, and what you need to focus on. 
 
It can be hard to know what will actually work for you, rather than just be more snake oil that sounds good – but doesn’t deliver.
 
But there is very little out there that gives you a step-by-step process to get it all done in a fraction of the time it’s taking you now. Plus, the vast majority of information available out there works really well for business-to-business entrepreneurs – but the lifestyle, health and wellness space needs a completely different strategy.
 
You want to create traction in your business and you want to create it fast!

Your time is precious, my time is precious, so if it hasn't been proven to work - then what's the point?

That's why I've spent years developing a framework that delivers consistent results - as fast as possible.

The framework I use for the Efficiency Catalyst Program is based on all of the research, the training, the knowledge and the professional experience I bring to the table. This method has been proven time, and time again to be effective and efficient at getting you from where you are right now, to where you want to be.

Are you ready to get started?

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