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Season one – Building Your Business Foundation:
- Narrowing your Niche
- Your Three Higher-Level Outcomes
- Your Four Brand Pillars
- Your Value Articulation Statement – Part One
- Setting goals for your life and your business
- Choosing your brand colors, picking your logo, and creating your brand board
- Your Five Brand Connectors
Season two – Creating Your Brand Story
- What’s a customer brand story and why do you need one?
- Defining your Struggling Avatar
- Defining your customer’s Dreamy Future Vision
- Identifying the villains
- Why you are Yoda, not Luke
- The Trans-theoretical Model of Change and why this is marketing GOLD!
- Refining your value articulation statement
Season three – Social media
- The social media handshake
- Facebook 101
- Instagram 101
- Twitter 101
- Snap-chat and TikTok
- Linked In
- What to post on social media
- Why you need a social media scheduling app
Season Four – Email lists and Opt-In Freebies
- What’s an email list and why do you need one?
- Email management software
- How to get people on your list
- Creating your first few opt-in freebies
Season Five – Website
- Why you need a website (and the real purpose of a website)
- Free vs. paid hosting and buying your domain name
- Creating your killer home page
- How to write an about page that’s not about you
- Why you need a contact page and what to expect
Season Six – Weekly Content Creation Plan
- Blog,Podcast, YouTube, oh my!
- Your content creation plan
- How-to content
- Connection content
- Thought leadership content
- Your core content piece
Season Seven – Attracting Your Audience
- Why you want to start attracting your audience BEFORE your start making your program
- Google and Pinterest SEO basics
- How to leverage other people’s Facebook Groups to grow your audience
- How to leverage other Instagram accounts to grow your audience
- Other social media growth tactics that work (and the ones that really don’t)
- Why you need to start guest blogging and getting on podcast interviews
- How to get PR opportunities efficiently
- What to talk about on podcast interviews
Season Eight – Creating Your Irresistible Offer
- The difference between a course, program, and membership site and how to know which one is best for you
- How to run a beta test and what to include in a beta test
- The James Wedmore “Monetize Before Your Make It” strategy
- Sell them what they want, give them what they need
- Creating your program framework and outline using the sticky-note method
Season Nine – How to sell your program
- Perfecting your pitch
- Why selling through story is essential (and gets rid of the icky salesy feeling)
- Launching with webinars, workshops, a video series or a 5-day challenge – which one to choose
- How to set launch goals the right way
- Writing your email sequence
- The three marketing seasons and how to make the most out of all of them
Season Ten – Going from Stressed Out to Streamlined
New episodes released every Tuesday morning!
